Strategy

As organizational processes, structures, and planning become increasingly dynamic there is growing demand for talented and creative problem solvers who can deliver expert knowledge across firms and industries. The University of Alabama - Manderson School MBA Strategy Concentration provides an unmatched opportunity for students to gain knowledge in areas of both management and marketing simuletaneously, thus preparing them for a career in top management and/or consulting.

Today's information powered business environment requires organizations to constantly reinvent themselves, developing new structures, work processes, and decision-making techniques that can provide a clear advantage in the marketplace.

The perspective of this concentration is therefore primarily long-term and broad, moving from the organization's internal operations to include consideration of business partners, competitors, markets, and the overall environment. Emphasis is on planning and control, evaluation of capabilities and core competencies, appraisal of present and future partners and competition, and implementation of chosen strategies.

Testimonials

"Be a sponge. Use your strategy professors to gain every ounce of their knowledge and do not let up." This motto is definitely one to follow within the Program. Strategy provides academic preparation, professional training, and hands-on experience enabling one to begin in a key management position immediately. The concentration provides the skills needed to succeed no matter what the business situation. It provides practical experience through case analyses and presentations, interactions with corporations, and team projects. The strategy concentration provided me with the educational experience needed to promote certain skills, which created value both for myself and my employer. I began in a management position at Procter & Gamble and was promoted within two years. I recently transferred to work on our largest account and still use my strategy skills daily whether dealing with my team, management, or customer.

Dawn Haviland, Class of 1998
Procter & Gamble, Marketing Consultant

"I chose the strategy concentration because strategy is my favorite part of the business world. I am a 'big picture' kind of person, so it has always appealed to me."

Amy Henry, Class of 2001